Selling a home can seem like a daunting task with a million different things to consider. Everyone wants the sell their property at the top end of the market, but don’t know what steps to take to give themselves the best possible chance.


Generally speaking, there are four pillars to an effective selling campaign that if you get right, will get your property the best possible price.


1. Staging the property

Staging is the part where you clean up your property and make it presentable so the photos you use for advertising, paint your home in the best light. This includes cleaning, fixing any maintenance issues, cleaning up the garden, paint touch ups, and everything in between. First impressions are everything in the property market. If your house doesn’t look good, potential buyers won’t even click on your listing.


Set up all your furniture nicely or consider a home staging service. Statistics show that buyers are naturally more attracted to properties that have furniture and decorations in the listing photos. This gives the buyer an idea of what they could do with the property and what the place looks like as a home rather than just walls and carpet.


Think about what you would look for if you were buying a property. Little things matter, and neglecting this basic stage can reduce the number buyers interested in your property drastically.


2. Marketing

The selling process explainedSo you’ve spruced up your property and its ready to be listed. Now you need it to be seen. If you don’t have a good marketing campaign, no one will see your property and all the effort you put in to presenting your it will be wasted.


The listing itself is important, and you should consider bumping your property to the top of real estate websites for a few weeks. This will get it exposure as a new property on the market, and draw as many eyes as possible to your listing.


But a top spot on is not enough. How you price your property should also be considered carefully because if you set it too high, no one will be interested and your property will sit on the market for months. Having a trusted advisor to give you a proper appraisal is a must. Vendor Advocates are useful here as real estate agents can give you unrealistic expectations of what your property is worth. Conversely, they can price your property too low in order to get rid of it quickly so they can move on to the next one.


Vendor advocates are your impartial advisor who will ensure that the real estate agent is working in your best interests. They can also tell you whether it is best to sell via private treaty or at auction, depending on market conditions. Selling at auction in a weak market can result in an unfavourable outcome if there isn’t enough competition to drive the price upward. Sometimes it is better to take longer and wait for the right buyer instead of rushing to auction, and a Vendor advocate can help you decide what is the best option.


3. Database of contacts

Any real estate agent can list a property online and pay for a top advertising spot. The thing that separates good real estate agents from great real estate agents are their industry contacts with buyer’s agents.


Buyer’s agents represent the buyer just like the real estate agent or vendor advocate represent the vendor. Real estate agents often negotiate with buyer’s agents and build contacts which they can pass their properties onto. Whenever a real estate agent lists a property, they should have an idea of which buyer’s agents in the area might have clients who are looking for that sort of property. This can give you exposure to a whole new set of buyers who might have otherwise not seen your property.


Naturally this will put your property in front of more eyes which is what you want. If you’re looking to sell quickly, having buyer’s agents as contacts can also help because you might be able to strike a deal before the property is even listed, saving you significant costs on advertising. 


4. Negotiating

When you get to the pointy end of a property transaction, you need to keep your nerve and evaluate, without emotion, whether an offer is worth taking or whether you can do better. Make no mistake, there is an art to negotiation, and doing it badly can take tens of thousands of dollars out of your pocket.


For many people who only sell 2-3 properties in their lifetime, this can be a daunting experience and they might take a low offer because they don’t know any better. This is where an experienced Vendor advocate will come in handy. They know when to consider offers and when to play hardball. They can call the bluff of an opportunistic buyer because they have experience in the industry and negotiate property deals on a daily basis.


Sometimes you might receive an offer that is at the bottom of your asking range and a lazy agent will pressure you to take it, knowing that they could get more but that their commission wouldn’t increase by much. This is where you need a trusted advisor like a Vendor advocate who can tell you to be patient and wait for a better offer. A bad real estate agent in this crucial part of the transaction can ruin your whole campaign and leave you thousands of dollars poorer.




Although there are many facets to the process of selling property, if you focus on and get these four parts right, the rest should fall into place. Be patient and take the time to set things up properly, and you will come out the other side with a nice profit and a positive experience.


Contact Our Vendor Advocates