So you’ve spruced up your property and its ready to be listed. Now you need it to be seen. If you don’t have a good marketing campaign, no one will see your property and all the effort you put in to presenting your it will be wasted.
The listing itself is important, and you should consider bumping your property to the top of real estate websites for a few weeks. This will get it exposure as a new property on the market, and draw as many eyes as possible to your listing.
But a top spot on realestate.com.au is not enough. How you price your property should also be considered carefully because if you set it too high, no one will be interested and your property will sit on the market for months. Having a trusted advisor to give you a proper appraisal is a must. Vendor Advocates are useful here as real estate agents can give you unrealistic expectations of what your property is worth. Conversely, they can price your property too low in order to get rid of it quickly so they can move on to the next one.
Vendor advocates are your impartial advisor who will ensure that the real estate agent is working in your best interests. They can also tell you whether it is best to sell via private treaty or at auction, depending on market conditions. Selling at auction in a weak market can result in an unfavourable outcome if there isn’t enough competition to drive the price upward. Sometimes it is better to take longer and wait for the right buyer instead of rushing to auction, and a Vendor advocate can help you decide what is the best option.